Skip to main content

Choose Your DCI Path

ClientsFor ClientsDiscover. Explore. Be You.

Clients HomeDiscover. Explore. Be You.Find Your Shade StoryMore than a colour. It is your mood, your nature and your story.Understand Your HairLearn what your hair is telling you before making colour decisions.Prepare for ConsultationA little preparation leads to a much better result.Grow & Protect Coloured HairHealthy hair keeps colour looking beautiful for longer.Maintain Your ResultKeep your colour vibrant between salon visits.Explore Real ResultsSee real colour journeys, from starting point to final result.

ProfessionalsFor ProfessionalsFormulate. Learn. Master.

Professionals HomeFormulate. Learn. Master.Formula IntelligenceStructured formula records with professional reasoning.Case IntelligenceReal professional colour cases, start to finish.Hair DiagnosisA structured approach to starting canvas and history.Colour ScienceThe technical foundation behind every formula decision.Consultation FrameworkA repeatable structure for confident consultations.Education HubStructured learning for every stage of your career.

SalonsFor SalonsBuild. Educate. Elevate.

Salons HomeBuild. Educate. Elevate.Salon Standards & ProtocolsOne consistent standard, across the whole team.Team EducationStructured learning your whole team can grow with.Shared Formula IntelligenceOne trusted formula reference, shared by everyone.Consultation ConsistencyThe same excellent experience, every chair, every time.Team ManagementRoles, permissions and growth tracking for your team.Performance & Case InsightsSalon-wide performance and case insight reporting.

DCIDina Color
Intelligence

Formula AssistantStructured input and professional formula direction

Formula Library

All FormulasBrowse professional formula intelligence entries Blonde FormulasCool, warm, neutral, ash and silver formulas Brunette FormulasCool, warm, chocolate and espresso formulas Grey CoverageGrey coverage formulas and professional guidance

Mini Guides10 signature DCI hair education guides The Luxury Guide BundleAll 10 guides together in one collection

Formula Library

Open AI Formula Assistant

Pricing

Choose the plan that fits your practice.

Professional and Salon plans are billed through Stripe, monthly or annually. DCI is currently in private beta.

Loading plans...

Vision 2035

Trusted Color Intelligence

Expanding Globally

Growing Formula Library

Founding Members — Private Beta

DCIProfessional Color Intelligence

The operating system for professional hair color intelligence. Built by a master colorist for professional colorists — with the precision that the profession demands.

DCI Science Standard

Every claim is classified: [S1] Scientific Consensus [S2] Professional Consensus [S3] Case Evidence [S4] Professional Inference

Tools

AI Formula Assistant
Formula Library
Case Library

Company

Pricing
Contact

© 2026 DCI — Dina Color Intelligence. All rights reserved.

Privacy Policy Terms of Service