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DEEP RED WORLD

Berry Reds

Cherry · Burgundy · Plum

A sophisticated red family inspired by ripe berries, dark cherry, burgundy wine tones and rich plum.

Colour Mood

Deep colour. Romantic intensity. Statement elegance.

Explore Shades↓

Look & Feeling

Use these shades as visual direction rather than expecting one identical formula or result.

Professional Consultation

Your colourist must consider your natural level, previous colour, condition and realistic lightening possibilities.

Personal Formula

The final professional formula should be selected individually by your colourist after diagnosis.

Colour Directions

Explore the Shades

Choose the shade that feels closest to your desired mood, then use its photo and description during your professional consultation.

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SHADE DIRECTION

Cherry Red

Vibrant and romantic

A vibrant, true cherry red with romantic intensity and glossy shine. This is a colour mood — your colourist will choose the precise formula that is achievable and safe for your hair.

How to Explain It to Your Colourist

“I love the direction of Cherry Red. I would like a result with a similar mood and tone, but I understand the exact colour must be adapted to my current hair, condition and colour history.”

Bring to Your Consultation

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Save this inspiration photo.

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Share your complete colour history.

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Explain how often you can maintain the result.

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Ask what is realistic in one appointment.

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SHADE DIRECTION

Burgundy Red

Deep wine-toned red

A deep, wine-toned red with rich burgundy dimension for a sophisticated statement colour. Final formulation is always decided by your colourist after a full diagnosis.

How to Explain It to Your Colourist

“I love the direction of Burgundy Red. I would like a result with a similar mood and tone, but I understand the exact colour must be adapted to my current hair, condition and colour history.”

Bring to Your Consultation

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Save this inspiration photo.

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Share your complete colour history.

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Explain how often you can maintain the result.

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Ask what is realistic in one appointment.

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SHADE DIRECTION

Plum Red

Cool plum-violet depth

A cool-toned red deepened with plum and violet undertones for elegant, moody depth. Your colourist will confirm what is realistic for your natural level before formulating.

How to Explain It to Your Colourist

“I love the direction of Plum Red. I would like a result with a similar mood and tone, but I understand the exact colour must be adapted to my current hair, condition and colour history.”

Bring to Your Consultation

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Save this inspiration photo.

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Share your complete colour history.

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Explain how often you can maintain the result.

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Ask what is realistic in one appointment.

Important Colour Note

Inspiration Is the Beginning

Photos communicate your preferred direction, but they cannot determine the exact formula. Your colourist should diagnose your starting level, previous colour, porosity and hair integrity before selecting the safest professional approach.

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